On the Twentieth Century employee discount card, 1978.
Printed paper card for discounted employee tickets to the Broadway musical On the Twentieth Century, playing at the St. James Theatre. From the Ann Owens Collection.
- Flyer Details
-
- Date Archived:
- May 31, 2013
- Geography:
- Northeast
- Decade:
- 1970s
- Data Format:
- Image
- Route:
- Lake Shore Limited
- Date Created:
- 1978
- Download the full-sized version of this photo
To drum up interest in specific trains, the Amtrak Marketing department developed “route blitzes,” sustained campaigns focused on particular routes that generally tied into bigger events. The Broadway run of On the Twentieth Century, a musical whose action takes place on the famous train of the same name, was used to advertise the Lake Shore Limited. A “Twentieth Century Week” on the train included special touches such as discount theater tickets for Amtrak passengers, a glass of champagne at dinner and napkins emblazoned with images from the show’s Art Deco style poster. In the Fiscal Year 1978 Annual Report, it was noted that the brief tie-in increased business on the Lake Shore Limited by $50,000.
