Skip to content. | Skip to navigation

Personal tools
Sections
Search the Archives
Browse the Archives

Route Name

Follow Amtrak Online
 
Home > Archives > "Relax All The Way To Los Angeles On Amtrak's Sunset Limited" advertisement, 1972.

"Relax All The Way To Los Angeles On Amtrak's Sunset Limited" advertisement, 1972.

Printed paper insertion proof of an advertisement created to highlight travel on the Sunset Limited (New Orleans-Los Angeles); dates to 1972.

"Relax All The Way To Los Angeles On Amtrak's <i>Sunset Limited</i>" advertisement, 1972.

This advertisement was one in a series created for Amtrak between 1971 and 1973 by the Ted Bates agency of New York City. According to the writing at the bottom of the piece, it was intended for placement in Houston newspapers. In a letter to Amtrak, the agency noted that advertising was placed in newspapers, radio, television and magazines, but the first two were preferred "because of their ability to present local information and immediate impact."

The advertisement highlights the availability of coach and sleeping car accommodations. According to the national system timetable released on October 29, 1972, a passenger could book a thru-sleeper from New York to Los Angeles. The sleeping car was carried between New York and New Orleans via the Southern Railway's Southern Crescent, where it was detached for the evening at New Orleans Union Passenger Terminal. The next day, it was attached to the Sunset Limited to continue the trip west.

The drawing in the center of the advertisement appears to be the work of Charles Saxon (American, 1920-1988), a cartoonist with The New Yorker magazine. Over his career, he also created artwork used in advertising campaigns for various corporate clients.

From the Amtrak Corporate Collection.