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Home > Archives > Amtrak logo button.

Amtrak logo button.

Promotional button with original Amtrak logo. Metal button with pin; measures approximately 1 5/8" across. Dates between 1971-2000.

Amtrak logo button.
The name “Amtrak” was developed for the National Railroad Passenger Corporation by  Lippincott & Margulies, a design firm specializing in corporate identities. It is the blending of the words "American" and "track." To complement the name, a motion-oriented service mark, known as the “motion mark,” was designed with modern graphics featuring the national colors of red, white and blue.  The original mark was used from 1971 until 2000 when the current logo came into use. From the Ann Owens Collection.