Skip to content. | Skip to navigation

Personal tools
Search the Archives
Browse the Archives

Route Name

Follow Amtrak Online
Home > Archives > "Discover Chic Chicago" poster, 1970s.

"Discover Chic Chicago" poster, 1970s.

Multicolor printed paper poster made to promote travel to Chicago on the Black Hawk (Chicago-Rockford-Dubuque); poster likely dates to the mid-1970s.

"Discover Chic Chicago" poster, 1970s.

This poster was made to promote travel on the daily Black Hawk between Rockford and Chicago. Travelers could take advantage of a special deal that included lunch and entertainment at the Drake Hotel along Chicago's Magnificent Mile.

The Black Hawk began operations on February 14, 1974 and initially used self-propelled Budd rail diesel cars. Two years later, the route was equipped with diesel locomotives and new single-level Amfleet cars. Deteriorating track conditions and heavy freight traffic on the route resulted in a poor on-time performance. Thus, the state of Illinois, which had been covering half of the train's operating deficit, decided to end its support in 1981; service was discontinued that September.

From the Amtrak Corporate Collection.