Skip to content. | Skip to navigation

Personal tools
Search the Archives
Browse the Archives

Route Name

Follow Amtrak Online
Home > Archives > "Discover the Magic!" poster, 1980s.

"Discover the Magic!" poster, 1980s.

Multicolor printed paper poster made to advertise the Amtrak national network; dates to the late 1980s.

"Discover the Magic!" poster, 1980s.

This is one of a set of posters created in the 1980s that employ the "Discover the Magic!" slogan. It in turn was a variation on the popular "There's Something About a Train That's Magic" phrase developed as part of the 1983 "All Aboard America" advertising campaign. The poster features a train crossing a river in a rural setting with a barn; an inset image shows passengers onboard the train.

From the Ann Owens Collection.