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Home > Archives > "Discover the Magic!" poster, 1980s.

"Discover the Magic!" poster, 1980s.

Multicolor printed paper poster made to advertise the Amtrak national network; dates to the late 1980s.

"Discover the Magic!" poster, 1980s.

This is one of a set of posters created in the 1980s that employ the "Discover the Magic!" slogan. It in turn was a variation on the popular "There's Something About a Train That's Magic" phrase developed as part of the 1983 "All Aboard America" advertising campaign. The poster features an Amfleet-equipped train passing along a body of water; an inset image shows a man and woman running on a beach, the surf crashing at their feet.

From the Ann Owens Collection.