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Home > Archives > Southwest Chief poster, 1980s.

Southwest Chief poster, 1980s.

Multicolor printed paper poster made to advertise the Southwest Chief (Chicago-Albuquerque-Los Angeles); dates to 1984 or later.

<i>Southwest Chief</i> poster, 1980s.

When Amtrak took over the Atchison, Topeka and Santa Fe Railway's route between Chicago and Los Angeles in 1971, the train retained the original Super Chief name. In 1974, Amtrak rebranded it as the Southwest Limited; ten years later, the train gained its current name, the Southwest Chief. The poster above dates to that last name change.

Although the route of the Southwest Chief connects two of the nation's largest cities, this poster emphasizes the communities and landscapes "along the way." Inset images include the American Indian pueblos of New Mexico, the Grand Canyon and scenes of life onboard the train, such as the sightseer lounge car and a  family bedroom.

From the Ann Owens Collection.