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Home > Archives > "Now Amtrak Trains Speed You To..." advertisement, 1971.

"Now Amtrak Trains Speed You To..." advertisement, 1971.

Printed paper insertion proof of an advertisement created in early 1971 to promote train travel on short- and long-distance routes radiating from Chicago.

"Now Amtrak Trains Speed You To..." advertisement, 1971.

This advertisement was one in a series created for Amtrak between 1971 and 1973 by the Ted Bates agency of New York City. According to the text at the bottom of the piece, it was intended for placement in Chicago newspapers. In a letter to Amtrak, the Ted Bates agency noted that advertising was placed in newspapers, radio, television and magazines, but the first two were preferred "because of their ability to present local information and immediate impact." In addition to the bold text, the advertisement includes a border that grows out of the first Amtrak service mark - a stylized arrow connoting movement.

Underneath the arrow is one of the company's early slogans: "We're making the trains worth traveling again." In its first years of operation, Amtrak strove to improve the customer experience by upgrading rolling stock and station facilities acquired from predecessor railroads, as well as instituting a comprehensive national reservations system.

From the Amtrak Corporate Collection.