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Home > Archives > Press release introducing the "Amtrak" name, 1971.

Press release introducing the "Amtrak" name, 1971.

Printed paper press release prepared by public relations firm Harshe-Rotman & Druck, Inc. for the National Railroad Passenger Corporation. Issued on April 19, 1971, this press release explains how the name "Amtrak" was developed by marketing firm Lippincott & Margulies, Inc. "AMTRAK is a contraction and a blending of the concepts 'American' and 'track'...a short, powerful name, easy to pronounce and remember, with high visual impact..."