- Press Release Details
-
- Date Archived:
- March 1, 2013
- Geography:
- National
- Decade:
- 1970s
- Data Format:
- Download this document
Press release introducing the "Amtrak" name, 1971.
Printed paper press release prepared by public relations firm Harshe-Rotman & Druck, Inc. for the National Railroad Passenger Corporation. Issued on April 19, 1971, this press release explains how the name "Amtrak" was developed by marketing firm Lippincott & Margulies, Inc. "AMTRAK is a contraction and a blending of the concepts 'American' and 'track'...a short, powerful name, easy to pronounce and remember, with high visual impact..."