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Home > Archives > "Silver Star...More Convenient Hour" advertisement, 1972.

"Silver Star...More Convenient Hour" advertisement, 1972.

Printed paper insertion proof of an advertisement created in 1972 to promote travel on the Silver Star (New York-Miami/St. Petersburg).

"<i>Silver Star</i>...More Convenient Hour" advertisement, 1972.

This advertisement was one in a series created for Amtrak between 1971 and 1973 by the Ted Bates agency of New York City. According to the text at the bottom of the piece, it was intended for placement in New York City newspapers. In a letter to Amtrak, the Ted Bates agency noted that advertising was placed in newspapers, radio, television and magazines, but the first two were preferred "because of their ability to present local information and immediate impact."

The ad promotes a more convenient, late morning departure from New York City; prior to this schedule change in September, 1972, the southbound Silver Star left at 9:15 am. "The Silver Star's new schedule offers an early morning arrival at Orlando, the stop for Walt Disney World, and an early afternoon arrival in Miami."

Amtrak heavily promoted travel to Florida; efforts included the Week of Wheels in Florida, Florida Carrousel and Villa Vacation packages, which generally combined Amtrak travel with car and housing rentals. A sample of Florida-bound trains in the mid-1970s included the Silver Star; Silver Meteor (New York-Miami); Champion (New York-St. Petersburg); Miamian (New York-Miami); and Floridian (Chicago-St. Petersburg/Miami).

From the Amtrak Corporate Collection.