"The Only Way to Snow" poster, 1980s.
Multicolor printed paper poster created to promote Amtrak as a way to reach winter sports destinations.
- Poster Details
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- Date Archived:
- April 14, 2011
- Geography:
- National
- Decade:
- 1980s
- Data Format:
- Image
- Download the full-sized version of this photo
Amtrak, which took over the operation of most of the nation’s intercity passenger rail services on May 1, 1971, soon came to realize the potential marketing possibilities in promoting trains to skiers. The company worked with tour operators and resorts to create special package deals aimed at both families and singles.
In the East, Amtrak promoted the Montrealer and Adirondack for Vermont, upstate New York and Canadian resorts, while out West, ski destinations could be found along the routes of the Empire Builder, North Coast Hiawatha and Pioneer.
From the Amtrak Corporate Collection.
