"Two Kinds of Savings For Chicago Train Travelers" advertisement, 1972.
Printed paper insertion proof of an advertisement created to announce coach fare reductions for trains between Chicago and East Coast destinations; dates to June 1972.
- Advertisement Details
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- Date Archived:
- July 29, 2015
- Geography:
- Midwest
- Decade:
- 1970s
- Data Format:
- Image
- Date Created:
- June 1972
- Download the full-sized version of this photo
This advertisement was one in a series created for Amtrak between 1971 and 1973 by the Ted Bates agency of New York City. In a letter to Amtrak, the agency noted that advertising was placed in newspapers, radio, television and magazines, but the first two were preferred "because of their ability to present local information and immediate impact."
A box at the bottom of the advertisement reiterates a section from the 1972 Annual Report, in which Amtrak noted an effort to overhaul the regional fare systems used by the predecessor railroads. "Major fare improvements...became effective June 11, 1972. These improvements involved substantial reductions in coach fares primarily in the northeast...along with selected coach fare increases of 10 percent on western routes to bring them more in line with the fares in the east."
The drawing in the center of the advertisement appears to be the work of Charles Saxon (American, 1920-1988), a cartoonist with The New Yorker magazine. Over his career, he also created artwork used in advertising campaigns for various corporate clients.
From the Amtrak Corporate Collection.