Amtrak's New Look
A company-wide brand refresh that coincided with the launch of Acela service included a new trademark, employee uniforms, passenger rewards program and “Satisfaction Guarantee.”
A Journey to Remember
Ingwar Afeldt, a Swedish engineer sent to train Amtrak employees on the high-speed X2000, recalls his year spent with America's Railroad®.
Recently On the Blog
Introduction of Acela service was the cornerstone of a larger effort to refresh the Amtrak brand for the 21st century.
Through words and pictures, a former Swedish State Railways passenger engineer looks back at his time touring the United States with the X2000.
Official Amtrak Store
Great deals on toy trains, costumes, and more at store.amtrak.com