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Amtrak's New Look

A company-wide brand refresh that coincided with the launch of Acela service included a new trademark, employee uniforms, passenger rewards program and “Satisfaction Guarantee.”

Amtrak's New Look

A Journey to Remember

Ingwar Afeldt, a Swedish engineer sent to train Amtrak employees on the high-speed X2000, recalls his year spent with America's Railroad®.

A Journey to Remember

From Dream to Reality

As Amtrak began sketching out its vision for modern high-speed rail, it learned from overseas counterparts and even tested Swedish and German built equipment.

From Dream to Reality

Recently On the Blog

Acela Service: Refreshing the Amtrak Brand

Introduction of Acela service was the cornerstone of a larger effort to refresh the Amtrak brand for the 21st century.

On Tour with the X2000 in America

Through words and pictures, a former Swedish State Railways passenger engineer looks back at his time touring the United States with the X2000.

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Official Amtrak Store

Amtrak Store Ad, 2016.

Great deals on toy trains, costumes, and more at