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Making the Following Station Stops...

Comparing historic and contemporary station images allows the researcher or casual historian to identify change and continuity over time.

Making the Following Station Stops...

Defining an Identity

For a corporation with a national scope, branding is essential in creating a unified image easily recognized by the public.

Defining an Identity

Welcome, Amtrak!

Broad popular support helped launch the San Joaquins more than four decades ago.

Welcome, Amtrak!

Recently On the Blog

Stations Then and Now: Tour 4

The Amtrak Marketing department photo library contains numerous station slides that are now valuable visual records of interest to railroad and local historians.

A Guide to Amtrak Liveries and Logos

The Amtrak Livery and Logo Guide is intended as a historical and informational reference and includes full color examples and descriptions.

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Amtrak Store

Advertisement with images of a shirt, travel mug and pins.