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Defining an Identity

For a corporation with a national scope, branding is essential in creating a unified image easily recognized by the public.

Defining an Identity

Welcome, Amtrak!

Broad popular support helped launch the San Joaquins more than four decades ago.

Welcome, Amtrak!

Return to Roanoke

Cheering crowds gathered in Roanoke, Va., to greet the arrival of the inaugural Northeast Regional as it pulled into downtown.

Return to Roanoke

Recently On the Blog

A Guide to Amtrak Liveries and Logos

The Amtrak Livery and Logo Guide is intended as a historical and informational reference and includes full color examples and descriptions.

Reconnecting the San Joaquin Valley

In March 1974, residents of the San Joaquin Valley welcomed the return of regularly-scheduled intercity passenger rail service for the first time in nearly three years.

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Amtrak Store

Amtrak Store Ad_Aug 2018