"Visit Southern California" poster.
"Visit Southern California" multicolor poster, produced for a marketing campaign c. 2000.
- Poster Details
-
- Date Archived:
- April 13, 2011
- Geography:
- California
- Decade:
- 2000s
- Data Format:
- Image
- Route:
- Pacific Surfliner
- Download the full-sized version of this photo
This poster is one of a set created for Amtrak to advertise California routes. Amtrak and the state inaugurated the Pacific Surfliner (San Diego-Los Angeles-San Luis Obispo) in 2000 to replace the San Diegan, started by the Atchison, Topeka and Santa Fe Railway in 1938.The name change came about as a way to rebrand the service after an intense period of investment in the 1990s that included refurbished tracks and stations, new rolling stock and increased frequencies.
The poster features a Surfliner whose bi-level California Cars wear a distinctive silver and blue livery. The train glides along the shore with the ocean seemingly within reach, and the bright sun shines from above to warm the scene.
Graphic Artist: Unknown for Amtrak. From the Amtrak Corporate Collection.
