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You searched for decade:1970s. Return to the full archives.

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"Family Travel is a Gas on Amtrak" flyer.

Multi-color printed paper flyer promoting the Amtrak Family Plan, in which one guardian paid the full fare and the rest of the family received discounts. From the Ann Owens Collection, c. late 1970s. The flyer plays on the gas shortages and inflationary pressures of the decade: "Gas...prices going, going UP!...Next time out leave your car home and take our car...and save on the cost of rail transportation..."

Press release introducing the "Amtrak" name, 1971.

Printed paper press release prepared by public relations firm Harshe-Rotman & Druck, Inc. for the National Railroad Passenger Corporation. Issued on April 19, 1971, this press release explains how the name "Amtrak" was developed by marketing firm Lippincott & Margulies, Inc. "AMTRAK is a contraction and a blending of the concepts 'American' and 'track'...a short, powerful name, easy to pronounce and remember, with high visual impact..."

Crescent travel package brochure, 1979.

Multi-color printed paper brochure issued in 1979 to promote travel packages to Atlanta and New Orleans aboard the Crescent (New York-New Orleans). In February of that year, Amtrak took over the operation of the Washington-New Orleans portion of the route from the Southern Railway. To celebrate the takeover, Amtrak launched a promotional campaign under the phrase “Southern Comforts and all that Jazz!”

U.S.A. Rail Pass flyer, 1979.

Multi-color printed paper flyer issued in 1978/1979 to promote the U.S.A. Rail Pass. From the Ann Owens Collection. Modeled on the EURAIL Pass, the U.S.A. Rail Pass was introduced to the domestic market in 1976. Travelers could take as many coach trips as they wished in the specified time period (14, 21, or 30 days) simply by showing the pass in exchange for a paper ticket.

Passenger service representative and engineer with TurboTrain, 1972.

Color printed photograph from April 1972 used to promote Amtrak as the nation's new and modern intercity passenger rail carrier. In addition to showing off crew uniforms, the image features the experimental high-speed TurboTrain.

San Francisco Zephyr travel deals flyer, 1977.

Multi-color printed paper flyer issued in September 1977 to promote travel on the San Francisco Zephyr (Chicago-Oakland/San Francisco). From the Ann Owens Collection. Flyer describes excursion tours, group discounts and methods of payment. "See America the way it was meant to be seen...at ground level. The view on the route of the "San Francisco Zephyr" is breathtaking!"

Metrophone flyer, 1978.

Printed paper flyer issued in February 1978 to promote "Metrophone," a group of telephone numbers set aside for the exclusive use of customers calling for Metroliner Service (New York-Washington) reservations and information. From the Ann Owens Collection.

Southwest Limited brochure, 1976.

Multi-color printed paper brochure issued in April 1976 to promote the Southwest Limited (Chicago-Los Angeles). Brochure offers information on accommodations and the roles of crew members. From the Ann Owens Collection. When Amtrak took over this route from the Atchison, Topeka and Santa Fe Railway in 1971, it retained the original Super Chief name. In 1974, Amtrak rebranded it as the Southwest Limited; ten years later, the train gained its current name, the Southwest Chief.

"Amtrak & You" brochure, 1970s.

Multi-color printed paper brochure produced for prospective Amtrak employees. From the Ann Owens Collection, c. late 1970s. This brochure describes efforts Amtrak had taken to renew trains, stations and onboard services since 1971. "Beginnings, though sometimes awkward, are adventurous...you will be a professional member of the Amtrak team-the team that's making the trains worth traveling again!"

SKI PASS brochure, 1976.

Two-color printed paper brochure issued in October 1976 to advertise the Amtrak SKI PASS. From the Ann Owens Collection. The SKI PASS was valid for travel between any Amtrak station and 30 "ski resort" stations in the United States and Canada, such as Sandpoint, Idaho, Duluth, Minn. and Port Henry, N.Y. Purchasers received eight one-way coach trips for the price of six.