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Home > Archives > Floridian discount fares flyer, 1977.

Floridian discount fares flyer, 1977.

Two-color printed paper flyer issued in January 1977 to promote discounted round-trip coach fares on the daily Floridian (Chicago-Tampa-St.Petersburg/Miami).

<i>Floridian</i> discount fares flyer, 1977.

Advertising discounted fares to Florida from Southern cities such as Louisville, Nashville and Montgomery, this flyer includes a friendly cartoon locomotive that highlights Florida's image as a land of fun, sunshine and white sandy beaches. Besides a big grin, he wears the Amtrak Phase II livery and a floppy hat. One arm holds a cool drink while the other grasps a tennis racket. "Arrive refreshed, ready to soak up the sun with extra money in your pocket."

From the Ann Owens Collection.